Barcelona will wear pop star Rosalía’s Motomami album logo on their shirt for El Clásico

In a bid to promote musical creativity, Barcelona will trade its usual Spotify logo in favour of supporting flourishing artist, Rosalia Motomami.

On Sunday night, the Spanish side collide with Real Madrid in the biggest game of the La Liga calendar. That’s right, El Clasico has officially arrived, and the world can’t wait.

When the league’s two best sides go toe-to-toe, it always makes for an entertaining watch, as is showcased by the millions of fans who tune in. Therefore, it’s a fantastic platform to advertise ‘MOTOMAMI’, the latest album by the Catalan singer who will take centre-stage on the players’ shirts.

YouTube video

In addition, on March 25, the women’s team will join in the celebration of Rosalia’s music, when they play Madrid at the Estadi Johan Cruyff.

Spotify, the world’s number one music streaming service, has developed a wonderful relationship with the league leaders. Together, they offer innovative experiences to football fans.

The major deal provides artists with a worldwide platform to connect with fans around the globe.

Rosalía will join forces with Barcelona and Spotify to promote her album

They selected the Spanish musician to mark the first anniversary of her album launch. And in a testament to her popularity, the record received international acclaim. Her young audience loved listening to her work, with ‘Bizcochito’ becoming their anthem with a total of over 100 million plays.

Furthermore, she ranked as the top-streamed artist born in Spanish territory. And it doesn’t look like her meteoric rise is slowing down anytime soon. Streams of her songs have improved by 100% in the last year alone.

YouTube video

To mark the occasion, Barcelona have released a mere 1899 units of the shirt, which supporters can purchase for €399.99

In addition, fans can purchase a glow-in-the-dark version, signed by the players for €1999.

Speaking on the partnership, vice-president of the Marketing Area for FC Barcelona, Juli Guiu, said: “Yet again, our collaboration with Spotify has taken things to the next level. Seeing such a renowned artist as ROSALÍA on the beloved Barça jersey is a wonderful surprise. Music and football form a special partnership with a long future ahead of them. We are happy to add another chapter to the story alongside the world’s most popular music streaming platform, Spotify.”

Read: Manchester United and Real Betis team up for a very worthy cause (

Featured Image Credit: La Liga