F1 car launch: Haas become first team to unveil livery for 2023

MoneyGram Haas F1 Team have become the first squad on the grid to reveal the paint scheme that their car will run for the 2023 season.

Haas unveiled the colourway for the VF-23 via their various social media channels on 31 January.

With their announcement, Formula 1’s next campaign is fully up and running, too.

Most notably, the 2023 car is the first to feature the team’s new title sponsor. In October 2022, US financial company MoneyGram announced a partnership with F1’s only American team. Their brand name is included in the racing team moniker as part of the sponsorship.

Additionally, MoneyGram branding has had a heavy input on the new Haas livery.

The 2023 Haas car

In contrast to recent years, the US outfit has opted for a much darker look. Black is the predominant colour of the paint scheme, featuring across the bulk of the bodywork. The team’s title sponsor gets prime space, with MoneyGram’s logo emblazoned across the engine cover.

Meanwhile, Haas branding takes its traditional spot on the side pod in white text.

The 2023 car also retains some white colouring from the cockpit to the nose. This light shade continues up to the halo device and along the bottom of the engine cover via a stripe. Then, in keeping with Haas’ traditional colour, the side of the vehicle’s nose has dashes of red, too.

Further red elements appear on both the front and rear wings, as well as the tops of the sidepods. On the front wing, we find further branding from MoneyGram. However, the rear features the Haas logo once more.

Finally, Haas have displayed another new sponsor for 2023 on their latest car livery. Just in front of the sidepod is a decal for “Palm Angels”, a fashion brand that’s also from the US.

Overall, this new paint scheme looks mean yet understatedly stylish. Haas will, therefore, hope that the good looks of their 2023 car will translate to good performance so they can improve on last season.

What’s new in 2023 for America’s F1 team?

As well as new sponsors, the American squad have also shaken up their driver pairing. Nico Hulkenberg has replaced compatriot Mick Schumacher alongside Kevin Magnussen for the upcoming season.

Despite scoring his first career points in 2022, Schumacher leaves Haas after two years with the team. The German has since joined Mercedes as a reserve driver.

Last campaign was very promising for Haas – and for Kevin Magnussen in particular. Upon his return to the team, “K-Mag” kicked off 2022 with a fifth-place finish at the season opener in Bahrain.

Then, towards the end of the season in Brazil, the Dane delivered Haas’ first-ever pole position. Magnussen ultimately finished the season on 25 points, with Haas earning 37 in total.

As a result, the team’s target for 2023 is to at least equal last year’s eighth place constructors’ finish.

The VF-23 will first see proper track action at F1’s official pre-season tests in Bahrain next month.

Featured image credit: Twitter/HaasF1Team