Barcelona Spotify sponsorship deal: How much Barca made, and why it wasn’t more

Barcelona have officially announced that they’ve signed a mega-money deal with audio streaming giants Spotify.

The Swedish company has become the club’s leading partner and the official audio streaming partner. The agreement, which has looked likely for a while now, is almost over the line. The deal will have to go through the ratification of the Extraordinary Delegate Members Assembly. Barcelona revealed in their statement that this would take place on April 3 via an electronic voting procedure.

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Read: Why do Spotify want to become the new shirt sponsor of Barcelona?

The historic agreement has captured headlines all over the world.

But why is it so historic?

Barcelona and Spotify agreement in detail

The club, who rejected the idea of a shirt sponsor for 107 years, have now signed one of the highest-profile deals in football. The streaming company will feature on the front of both men’s and women’s team shirts for the next four seasons. Spotify will also stamp their logo on the club training shirts for the subsequent three campaigns. 

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However, perhaps the most significant piece of news is that the legendary Nou Camp will change its name. The ground will be rebranded to ‘Spotify Camp Nou.’

This decision resulted in Barcelona CEO Ferran Reverter resigning from the Spanish club. ESPN claim that he strongly disagreed with the direction club president Joan Laporta was steering the side.

The unique partnership intends to infuse the worlds of football and music. They plan to use the stadium to provide a massive stage to not just the players but also musical artists. Their primary aspiration is to connect these professionals to fans from all over the planet.

How much money will Barcelona make?

According to the Independent, the deal is worth a whopping £235 million. This significant figure will help Barcelona’s plans to redevelop their stadium. They intend on spending more than £1.25 billion to create a luxurious 105,000-seater ground. Although that’s a lot of money, they could’ve earned much more.

How Barcelona could have made more money

As per Sport, when the streaming mammoths seriously began persuing the deal, they asked for Barca’s 350 million follower-strong database. However, after scratching beneath the surface, they discovered that only 1% of those users are actually registered with the club. This figure underwhelmed Spotify and ultimately resulted in them offering significantly less than they would have had that percentage been higher.

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