In a marketing tactic both eye-catching and scientifically innovative, Canterbury have broken new ground by launching a Speed Infinite Elite boot into the stratosphere.
With a desire to push the boundaries further than any company has before, the inventive brand sent their AI-powered ultra-lightweight boot 160,000 feet or 487 rugby pitches into the air, marking the first time in history that a rugby boot has made its way past the atmosphere and entered outer space.
With a desire to break records, Canterbury has created their lightest rugby boot ever. Impressively, the new design weighs in at just 217g, thus making it a dream for players to wear.
Its features allow players to run effortlessly, with Ireland superstar Mack Hansen wearing the boot during his side’s Grand Slam-winning Six Nations 2023 campaign.
And with so much faith in the product, the sporting icon’s set to slip them on again for the upcoming Rugby World Cup.
Mark Hansen loves the new Canterbury Speed Infinite Elite boot
The 25-year-old commented: “It’s fitting that the boot has made its way to space, as Canterbury has created something truly out of this world with the Speed Infinite Elite.
“Having worn the Speed Infinite Elite boot this season, including for the best moment of my career when landing a Grand Slam, I can say that it is a boot designed for the elite game. Consequently, it helps players to maximise their potential speed and performance.
“For us players, Canterbury has always been a name synonymous with heritage and class. And now they have the boots to match their range, meaning I’m more proud than ever and confident of a big performance when stepping out head to toe in their equipment.”
Showcasing their revolutionary mindset, Canterbury’s new boot exhibits a new focus for the brand. They’re aiming to bring player-led innovation to the boot product sector that the football industry’s attempted to monopolise.
Utilising state-of-the-art materials and an AI-powered design to minimise the weight, rugby players worldwide now have the opportunity to perform to their optimum ability.
The lightweight construction enhances agility, speed, and manoeuvrability, while the precision-fit upper provides exceptional comfort and support to those who have the pleasure of wearing the boot.
And with the likes of Hansen, Adam Radwan, Jodie Ounsley, and Ellie Kildunne all endorsing the product, the rugby community has taken note, with many eager to purchase a pair.
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Canterbury believe the Speed Infinite Elite boot will change the game
Canterbury Brand Director Jack Richardson said: “Speed Infinite Elite has been designed to enable new levels on the pitch so we felt it was only right to make history, by becoming the first manufacturer to send a rugby boot to space.
“At Canterbury, we are continually looking to push the boundaries of the sport. So, we wanted a fitting launch for our new boot, which is one of the lightest on the planet. The development of Speed Infinite Elite has always been focused on enhancing player performance through a boot that meets the demands of rugby, whilst delivering against the needs of the fastest players out there.”
Canterbury has released the Speed Infine Elite in a white and glow-in-the-dark “HYPERNATURE” colourway inspired by bioluminescence and the power of the South Pacific Ocean, alongside the “LIMITLESS” black and purple pack inspired by the infinite possibilities of the universe.
Rugby enthusiasts can purchase soft and firm ground versions of the Speed Infinite Elite via Canterbury.com, priced at £140. Available from: https://www.canterbury.com/boots/speed-infinite-elite.list
Featured Image Credit: Canterbury