Cristiano Ronaldo‘s decision to remove two bottles of Coca-Cola before his press conference on Monday has reportedly wiped $4 billion off the company’s share value.
Upon arriving in the press room, Ronaldo sat down and moved the bottles away from sight, before simply declaring: “Drink water”.
When the stock market opened on Monday, Coca-Cola’s shares were worth $56.10 each, but had dropped down to $55.20 (a 1.6% decrease) by the end of Ronaldo’s press conference.
In total, $4 billion was wiped off the company’s market value.
Ronaldo reportedly revealed last year that it “irritates” him when his son eats items such as crisps.
He said: “My son has potential. We’ll see if he will become a great footballer.
“Sometimes he drinks coke and eats crisps and it irritates me. I just want him to be the best in whatever he chooses to do.
“I always tell him, hard work is the most important.”
Ronaldo breaks all-time Euros goal record
Ronaldo became the highest ever goalscorer at the European Championships on Tuesday after netting twice in Portugal‘s 3-0 win over Hungary.
The 36-year-old hammered home a penalty on 87 minutes to give his side a 2-0 advantage, before slotting in from close range in injury time.
The goals represented Ronaldo’s 10th and 11th in European Championships history. He broke the record previously set by Michel Platini, which the France midfielder had held for 37 years.
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