ITV reportedly in talks to bring top-flight football back to free-to-air TV

In the wake of the collapsed European Super League, football’s relationship with money has been placed under tougher scrutiny than ever.

With English top-flight coverage being spread across Sky, BT and Amazon, the costs involved with watching have long-been a cause for criticism.

However, ITV could be attempting to at least put a dent in that, with the Daily Telegraph reporting that the broadcaster is in talks with BT Sport about investing a stake in the company.

Those negotiations could potentially see the return of free-to-air top-flight action to ITV, with certain Premier League, Champions League and Europa League games reportedly part of the possible deal.

In a statement, BT said: “Further to media reports, BT can confirm that early discussions are being held with a number of select strategic partners, to explore ways to generate investment, strengthen our sports business, and help take it to the next stage in its growth.

“The discussions are confidential and may or may not lead to an outcome.”

While the prospect will no doubt be an exciting one among football fans in the UK, it’s also worth noting that the likes of DAZN and Disney are said to be competing for some kind of stake in BT’s current coverage.

A number of games have been made available to watch for free on BBC this season in the wake of the pandemic. However, it’s unclear whether that kind of agreement will extend beyond this current campaign.

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