The Spanish first division has partnered with EA Sports for La Liga against Racism Week, culminating in the World Day for the Elimination of Racial Discrimination.
The respectable cause, running from March 14-21, will stress the significant importance of eradicating racism in every corner of society. The two major platforms have a considerable influence over the younger generation, who are on board with the fight to end discrimination based on skin colour.
Explaining the importance of the cause, President, Javier Tebas, said: “Putting an end to racism is one of the objectives of LaLiga. We already condemn racist comments that are heard on the pitch. And we have just created channels for fans to help us identify and report offenders. This second Week Against Racism helps us to raise awareness in society and to take further steps against racism.”
La Liga and EA Sports want to end racism
La Liga is proudly joined by the gaming giants, who are committed to condemning racism. Consequently, they’ve introduced the bespoke ‘UNITY’ kit, so players can showcase their support.
Boa Mistura constructed the main axis of the campaign, using the word ‘unity’ to symbolise fans from around the globe coming together in pursuit of one common goal. Thus creating a much-needed feeling of community.
Spokesperson, Pablo Purón, said: “We are speaking out against something that separates us. We believe that the way to do it is from the opposite direction, from unity. We use the language of overlapping words and typefaces and write the word Unity five times. In this superimposition, we make chromatic variations, which speak of the importance of diversity. It all leads to the word UNITY written in a strong blue colour. This alludes to the fact that, the more people that come together for a cause, the stronger that struggle becomes.”
Over the next seven days, both online and offline activities will give visibility to the project, subsequently raising awareness among gamers.
What will La Liga against Racism Week entail?
La Liga Santander Matchday 26 and La Liga SmartBank Matchday 32: In addition to the Unity T-shirts, the campaign will take centre stage in stadiums on advertising boards and captain’s armbands.
Collaboration of clubs: Every club in the division has united in the scheme to help make a global impact. Furthermore, players such as Iker Muniain of Athletic Club, José María Giménez of Atlético Madrid and William Carvalho of Real Betis have gone above and beyond to promote the message.
EA SPORTS FIFA 23: Gamers will have the option to put La Liga teams in UNITY kits.
Social media: With substantial social media followings, the two entities will publisice the event on a huge scale. Moreover, they’ve encouraged Fans, and clubs to send messages of support for the project.
La Liga have made huge alterations to the way we tackle racism
La Liga has started acting as a private prosecutor in all complaints of racist chanting or possible hate crimes that take place at football grounds. However, the fight isn’t over yet. But with the Spanish league doing so much to help, we’re undeniably heading in the right direction.
In addition, they’ve set up a telegram and email, where supporters can get in touch to identify those engaging in the torrid behaviour. Therefore, if you see or here anything you don’t like, here’s how you can report it
Contact:
Email: StopRacismo@laliga.es
Telegram: StopRacismoLaLiga
Read: Manchester United and Real Betis team up for a very worthy cause (sporf.com)
Featured Image Credit: La Liga
