Logan Paul and KSI: Prime officially becomes the official drink of the UFC

In a testament to their incredible marketing powers, Logan Paul and KSI have agreed a deal with Dana White, which will see the ‘Prime’ logo embedded in the centre of the UFC octagon.

Since its release last year, the sports drink has taken over the market. Fans all over the world have been doing whatever they can to get a sip of the substance, even camping out all night and spending a fortune at ‘Wakey Wines’. So it comes as no surprise that the innovative advertising caught the eye of the world’s premier mixed martial arts organisation.

In addition to plastering their brand all over the promotion’s fight night’s which are viewed by 900 million people across the globe, the two social media sensations will create content alongside the UFC, which they will push through their YouTube, Instagram, Twitter and TikTok channels.

As per the Manchester Evening News, a jubilant Dana White said: “We’re excited to name Prime the Official Sports Drink of UFC and an official partner of the UFC Performance Institute. Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market.

“With their massive social media following and UFC’s global reach, we’re going to get the Prime brand in front of hundreds of millions of fans across the globe. Whether you’re a professional athlete or if you just love working out, Prime should be your first choice for a go-to sports drink.”

KSI and Logan Paul talk UFC and Prime deal

Coming off an extraordinary performance at the WWE Royal Rumble, Paul added: “I’ve been a fan of UFC for as long as I can remember, so having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list.

“Together, we are a global powerhouse, and this collaboration is sure to extend far beyond the Octagon with an opportunity to give back in the process with the UFC Foundation.”

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However, he isn’t the only one on a bit of a run at the moment. After defeating FaZe Temperr, KSI has set his sights on finishing Jake Paul. However, before he gets the big money fight, he’s concentrating on having signed the most significant agreement of his career.

The YouTuber added: “This partnership enables us to tap into UFC’s fan base and reach a massive global audience across multiple platforms, giving us the ability to flex our marketing muscles and prove we are a dominating force in the industry.”

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Featured Image Credit: KSI