The New York Jets have delighted fans with the official unveiling of their new uniforms and primary logo as part of a rebrand ahead of the 2024 campaign.
The new look is a tribute to the iconic fan favourite Sack Exchange era, originally designed by rock legend and bass guitarist for The Turtles and Frank Zappa’s Mothers of Invention — Jim Pons.
In a bid to honour the team’s remarkable history, while simultaneously welcoming in a new era, the NFL side have gone above and beyond to create a design intended to resonate with fans both old and new.
New York Jets are thrilled to unveil their New ‘Legacy Collection’ Uniforms
Chairman, Woody Johnson, said: “We work for the fans. They have consistently asked for us to return to our roots and we heard them. The new uniforms are explicitly designed to look and feel like the New York Jets while refreshing the club’s iconic logo – viewed by fans as our most identifiable mark.”
The Jets ‘Legacy Collection’ features three uniform versions — Legacy Green, Legacy White, and Legacy Black. The club have designed their new regalia to utilise the technological advancements in the industry to craft a modern uniform that gives the football players the greatest possible opportunity to perform to their optimum ability.
The American football giants have paid tribute to their roots
Playing homage to the original design, the double-striped shoulders on the jersey and single-stripe pants, are exactly the same as the team wore throughout the legendary Sack Exchange era.
President of the Jets, Hymie Elhai, explained: “Recreating our uniforms, as well as developing a modernised look for the organisation, signifies our commitment to progress, remaining innovative, and delivering excellence to our players and fans. Elevating the New York Jets identity with a refreshed uniform embodies a timeless look while empowering every player and generations of fans to stand out and stay true to our team’s heritage.”
To align with the 2024 digital landscape, The Jets have modernised their logo. A stylish font and condensed spacing refines the primary logo. The bolder Jet shape and thicker Jet tail bring prominence to the symbol that football enthusiasts adore so much. This design will feature on each helmet shell, with either a green or white face mask. With the Jets fully aware of how much their supporters adore the bespoke green and matte black, the helmet shell colours will remain as they are.
These new uniforms have officially hit the market, with Jets fans flocking to the online shop to purchase their new swag.
New York Jets’ Top five pieces of clothing
1)Men’s ’47 Green New York Jets Premier Franklin T-Shirt
2) Men’s Fanatics Branded Black New York Jets Secondary Logo Pullover Hoodie
3) Men’s New Era Black/Green New York Jets Standard Two-Tone 9FIFTY Snapback Hat
4) Men’s New Era Black/Green New York Jets Flipside 2Tone 59FIFTY Fitted Hat
5) Men’s New Era Green New York Jets Standard 9FIFTY Snapback Hat
Featured Image Credit: New York Jets
