On March 15, Barcelona announced its historic deal with audio giants Spotify. This could result in them following a similar path to Atletico Madrid.
The mega-money agreement between the La Liga side and the Swedish streaming company is massive. Spotify have become Barca’s leading partner and their official audio streaming partner. The company will feature on the front of both the men’s and women’s team shirts for the next four seasons. Furthermore, their logo will take centre stage on the club training shirts for the subsequent three campaigns.
But, the most notable element of the story is that the famous Nou Camp will receive a significant rebrand. The ground will now be referred to as ‘Spotify Camp Nou.’
The main intention of the partnership is to combine the worlds of sport and music. They will use the massive stadium to provide an enormous stage to the players as well as the musical artists who will perform there. However, this huge deal is reminiscent of their rival’s agreement with Colombia Pictures.
Read: Barcelona Spotify sponsorship deal: How much Barca made, and why it wasn’t more.
Barcelona Spotify deal following the Atletico Madrid blueprint
Between 2003-2005, ‘The Colchoneros’ had one of the most notorious partnerships of all time. They were sponsored by one of the biggest film production companies on the planet, Columbia Pictures, and it made for some very cool shirts.
Whenever one of their movies hit the big screen, Atletico would change the logo on their shirt accordingly. In one season, fans watched their club walk onto the pitch with a grand total of 16 different emblems. The players blasted the ball into the back of the net with smash-hits like Spiderman 2 and Peter Pan on their chest.
The Spanish side served as a ‘billboard’ for the company to promote all their latest projects to a massive audience. It now appears that Spotify could implement a similar method. In their statement, the music-based platform explained its plans.
They said: “Within the framework of the alliance, both entities will work together to create new opportunities to turn the shirt into a space that can pay tribute to different artists from around the world.”
This likely means that Spotify will change the logo on Barcelona’s shirts to promote the streaming service in different ways. They could use it to promote specific artists as well as their albums and tours.
According to Sport, massive names such as The Weekend, Shakira and Justin Bieber are all in the pipeline to feature on the shirt. But the possibilities of potential names are limitless.
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