The Chicago Bears continue positive work in the community with successful Girls Flag League

With giving back to the community at the heart of their ethos, The Chicago Bears are doing their utmost to grow the sport while simultaneously helping people who need them.

Alongside the New York Jets, the 1986 Super Bowl Champions have expanded into the UK, running a Flag League to help young girls fall in love with the game while also growing as people.

Following five exciting weeks in which 120 girls competed in two conferences, only two teams remained to contest for the ultimate glory in the championship event.

Family and friends gathered at Ealing Trailfinders Club to celebrate the end of a wonderful tournament.

Those in attendance were treated to an American-style BBQ with a DJ, food, hair braiding and NFL-style face painting.


Following an all-action fixture, Ealing Fields School from the Jets Conference emerged victorious. They have therefore earned the opportunity to play against a girls’ Flag team from Germany in October, to coincide with the London Games at the Tottenham Hotspur Stadium.

Throughout their time in The Jets and Bears Flag League, the girls grew to love the game. During their journey, they developed teamwork and leadership skills as well as an overwhelming sense of resilience that will remain with them for the rest of their lives.

And the Chicago Bears Director of Community and Alumni Relations is thrilled with how everything has gone.

The Chicago Bears will continue to do good work in the community

As part of his vital role, Matt Simeone proudly works alongside different social justice organisations and domestic violence shelters to ensure that the Bears are using their platform for good.

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He explained: “Giving back is one of the main things in our mission statement. It’s to win championships and be good stewards in the community. That’s very important to us. We’ve been doing that, going back to our founder, George Halas. It’s something that’s instilled in us from the moment you start working with The Bears.”

In 2021, The Chicago Bears started a Flag League in conjunction with local schools in the US.

They started with a respectable 21 teams with 400 girls. However, in just a year, they expanded to 60 teams, some from western suburbs and Rockford, totalling over 1200 girls.

Spotting the success, the Jets proposed a partnership in the UK, and the rest, as they say, is history.

Matt Simeone is at the heart of the positive impact the Chicago Bears have made

As the sport continues to evolve, Simeone will remain at the forefront of the charge to make the game viable for everyone.

He beamed: “I am proud to be a part of the Bears organisation for what we do every day in the community. I’m lucky because of the space I work in; whether it be girls’ Flag, helping out with a Make a Wish kid or visiting a school or hospital, I see the enormous impact the Bears brand can make. It brings a lot of smiles to faces. That always keeps me going and keeps me excited about working in football.”

How far can NFL Flag go?

With the non-contact game continuing to captivate young girls worldwide, the ceiling is shattering, creating a real sense of momentum that positive things are coming.

Simeone claimed: “Having girls’ Flag in the 2028 Olympics would be amazing. It would bring a lot of attention to the sport. In the UK, we’re looking at this as a long-term thing. Right now, we’re just in the Ealing area. We want to expand into other areas. Last year, we did mini monsters football clinics in the UK. We went to eight different cities. And we’re coming back in June.

“We’ll be in Edinburgh, Liverpool, Manchester and Cambridge. In addition, we’re heading back to London and the South Coast. We want kids to be excited about American Football and the Bears brand. We know that if you’re playing the sport, you’re going to be a fan of the sport and a fan of the team that’s supported you.”

Featured Image Credit: Chicago Bears