WWE to sponsor Enfield Town Football Club for 2021/2022 season

WWE will sponsor Enfield Town Football Club for the 2021/22 season in what has been described as a first-of-its-kind partnership.

The Towners, who currently play in the seventh-tier Isthmian League Premier Division, will have the WWE NXT UK logo on their matchday home shirts for the campaign.

The crest will also appear on the Enfield Town women’s reserve team home shirts, and NXT UK will be visible in branding across the club’s Queen Elizabeth II Stadium and on various digital club properties.

There are also various community events planned to take place throughout the season.

Enfield Town became the first supporter-owned football club in the country when they were founded back in 2001 as a fan-led breakaway from Enfield FC.

The agreement between the club and WWE was announced by Paul ‘Triple H‘ Levesque, the founder and executive producer of NXT.

In a video posted to Twitter, he said: “It’s a big week for the UK as the football season has returned.

“Enfield in London has played a big part in the journey of NXT UK since the opening of our UK Performance Center.

“That’s why I’m proud to announce today the first-of-its-kind partnership between NXT UK and Enfield Town Football Club, in celebration of their 20th anniversary.

“As the UK’s first supporter-owned football club, they share our passion in putting fans at the centre of everything we do.”

WWE Enfield Town
Image Credit: WWE

Enfield Town chairman on WWE partnership

Chairman of Enfield Town, Paul Reed, said: “For a fan-owned club committed to delivering a sense of community and entertainment to the local area, to have a partner with the magnitude and ethos of WWE is truly special.

“Our vision is one of inclusivity and equality for all and to be a social centre for Enfield, and we welcome NXT UK as part of the family in our 20th Anniversary year.”

The NXT UK logo will appear on the Enfield Town shirt for the first time on August 21, when the Towners take on Brightlingsea Regent in their first league home fixture.

WWE NXT UK airs weekly every Thursday at 8pm BST on WWE Network, repeated Friday at 10pm BST on BT Sport.

Featured Image Credit: WWE