Anthony Joshua has teamed up with leading UK CBD brand Love Hemp, signing a three-year endorsement deal and becoming a key shareholder in the business.
The partnership will see the two-time heavyweight champion work on a range of CBD products aimed at athletes.
“The ability of CBD to improve people’s everyday lives is undeniable,” Joshua explained.
“I have a passion for dynamic British businesses and for wellness, making Love Hemp a perfect brand for me to endorse and become a shareholder in.
“My work with Love Hemp will allow me to be involved in the company’s aggressive growth strategy as well as developing my own branded wellness-focused CBD products.
“Everyone should be able to experience and enjoy the many benefits CBD provides. I look forward to working with Love Hemp to achieve this goal.”
Tony Calamita, CEO of Love Hemp Group, explained the benefits that CBD could bring to athletes: “Love Hemp is a wellness company and CBD is a natural life-improver. For sportsmen and women this means faster muscle recovery, effective pain management and reduced inflammation.
“We have worked hard to create a trusted and fully certified premium CBD brand with a diverse range of organic products. Via his involvement with Live Hemp Group, Anthony will help us deliver this important message to the highest levels of UK and international sport.”
Joshua is currently gearing up to fight Oleksandr Usyk later this year, with his last bout ending in victory over Kubrat Pulev in December.