As one of the most successful players in tennis history, Novak Djokovic has a net worth among the highest ever for an Eastern European athlete.
Recent disputes over his vaccination status have only cemented Djokovic as one of the most controversial athletes of our time.
The Serbian superstar’s views on modern medicine are peculiar. Following elbow surgery in 2018, he confessed that he “cried for three days” because he had betrayed his belief that human bodies are “self-healing mechanisms.”
Djokovic has also been under scrutiny for his use of applied kinesiology, a technique that claims that it is possible to diagnose an illness simply by testing muscles. Kinesiology made Djokovic settle for the vegan diet that has allegedly helped his physical recovery throughout his career.
Despite all the controversy, there’s no denying that he is one of the best ever to hold a tennis racket.
Novak Djokovic net worth: How much has he made off tennis?
At age 34, the Serb has won 86 ATP singles titles – 37 of which are Masters events. There is a case that Djokovic is the best tennis player ever. He has spent a total of 355 weeks on top of the ATP table, almost one full year ahead of runner-up Roger Federer.
Novak Djokovic has also done quite well outside the court, with a net worth estimated to be in the hundreds of millions.
It won’t come as a surprise that Djokovic’s earnings stem primarily from his tennis career.
After all, tennis is a massively profitable sport – at least if you are in the top positions of the ATP ranking. It’s also a surprisingly transparent activity, with most Masters events publicly displaying how the prize money is shared out.
The Serbian superstar has made tens of millions off Wimbledon alone. He cashed in a nifty £1.7m prize for last year’s victory, which is somehow a downgrade on his previous Wimbledon earnings.
Djokovic made almost £5m when he won Wimbledon twice in a row in 2018 and 2019.
With 20 Grand Slams to his name, Djokovic’s tennis profits are only comparable to Roger Federer’s and Rafael Nadal’s. His career earnings aggregate to $153m.
What are Djokovic’s off-the-court businesses?
Djokovic is also known for his entrepreneurial activities outside the tennis court.
Saying that he has a pie in every finger is cutting it short. In 2005, Djokovic started Family Sport, a catering company that has organised the Serbia Open, among other tournaments.
Hospitality is one of his main business interests, with the Belgrade-based Novak Café & Restaurant attracting thousands of tourists. In 2016, he opened Eqvita, an extremely boujee vegan restaurant located in the city where he currently resides: Monaco.
Nole also makes a decent amount of money from sponsorship deals. There’s a clear reason why you’ll always see him sporting a crocodile on his chest. Lacoste pay the tennis superstar an annual $9.4m to serve as his clothing sponsors.
And that’s just from the knees up. For footwear, Djokovic is sponsored by Asics, who pay him a decent $4m a year.
However, not all of Djokovic’s business activities took off.
In 2015, the Serbian star launched a gluten-free food line called Djokolife. Known for his insistence on good dieting as a crucial part of his success, it was only a matter of time before he branched out into the food industry.
Djokolife consisted of snacking products oriented for athletes. Who wouldn’t want a honey-and-sesame crunchy bar with Djokovic’s face in it?
Nobody, apparently. Djokolife was a massive flop, with no reported activity after its launch year in 2015.
Suffice to say, the failure of his snacking business hasn’t stopped Novak Djokovic from putting together an eye-watering net worth.
He currently has an estimated fortune of $220m, good enough to be one of the 50 richest athletes in the world.
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