Iconic London-based streetwear label, Palace Skateboards, has teamed up with Stella Artois to release a booze-inspired collection of clothing and accessories.
For very different reasons, both are giants of British culture and while the partnership may be somewhat bizarre, at the same time it makes perfect sense. And we’re very much here for it.
“Stella Artois is our favourite beer of all time. It looks amazing, it is delicious and it’s always occupied a unique place in our culture: visually and psychically.” the brand said of the collaboration.
From t-shirts and hoodies to a special edition umbrella and pint glass – all the bases have been covered.
“There’s nothing else quite like Stella and we are stoked to be working with them.” revealed Stella Artois’ Vice President of Marketing Lara Krug.
“Stella Artois and Palace coming together is an unexpected match made in heaven… It pays a beautiful homage to the beer’s natural role within the streetwear and skate community that Palace has masterfully cultivated over the last decade.”
Below are just a few of the best bits of the range. Find the full collection here.
The collection will be available online only in the UK, from 11am GMT on February 19. It’s safe to assume that it won’t stick around for long, so we’d advise being quick if you’re after snapping anything up.
Featured image credit: Palace Skateboards