Player tries to celebrate by kissing the Fenerbahce badge on his Puma kit but can’t

Fans already hated the new range of Puma kits and now, Fenerbahce’s Muhammed Gümüşkaya has provided us with another reason why.

The template kit, featuring the Puma logo, the club sponsor and the name of the team in question instead of the crest, hit the headlines during Euro 2020 with a handful of international sides donning the attire. In the last few days it’s also become a featured part of the English football fandom with Manchester City revealing their new third strip, with the aforementioned design playing a key role.

What were they thinking?

It’s seemingly being used by a parade of well-known European clubs and last night, Fenerbahce star Gümüşkaya came to learn just how impractical it is after scoring his side’s winning goal against HJK Helsinki in the Europa League.

The 20-year-old Turkish midfielder instinctively went to kiss the badge on his shirt but quickly realised it wasn’t there, in what can only be described as a real ‘David Brent’ moment.

Alas, the blame here lies solely at the feet of Puma who seem determined to make some real noise with these kits – even though the reception has been so poor.

We all know the quality of the football played on the pitch is easily what matters the most. Still, when the kit is disliked this much amongst supporters and social media as a whole, it’s hard to see it as a marketing success.

Manchester City fans will just be grateful to see their side in the famous light blue this weekend when their Premier League campaign continues against Norwich. 

Featured image credit: Getty