The five biggest shirt sponsorship deals in football right now

Real Madrid top the list of the biggest shirt sponsorship deals in world football, according to data presented by 123scommesse.it.

The Spanish giants’ five-year deal with Emirates is reportedly worth a huge $82.5 million per year.

The data also says that club also earned $424 million from advertising and sponsorships in the 2019/20 season according to the data, which is a 55% increase over five years.

Behind Real on the list are Tottenham Hotspur, whose deal with Hong Kong multinational insurance and financial corporation AIA – renewed in 2019 – is worth $50 million per year until the end of the 2026/27 season.

In third place are Manchester United, who recently signed a new shirt sponsorship deal with German software company TeamViewer.

The data says that the new deal is worth $65 million per year, to a total of $325 million over the five-year contract.

Barcelona‘s shirt sponsorship deal with Internet company Rakuten brings in marginally smaller numbers. Their deal is also worth $65 million per year, meaning a total of $324 million over five years. They are ranked fourth on the overall list.

In fifth place are Bayern Munich. The Bundesliga giants’ sponsorship deal with Deutsche Telekom is worth $283 million, and expires in the 2022/23 season.

Behind them, three more Premier League clubs are included in the top 10.

Arsenal‘s contract with Emirates is worth $280 million. The airline are, of course, also the title sponsors of the club’s stadium.

Meanwhile, Liverpool‘s deal with Standard Chartered is worth $221 million and Chelsea‘s contract with mobile service providers Three is worth $166 million.

The data says that the top five sponsorship deals are worth over $1.7 billion.

Here are the top five in full, and their shirt sponsorship deals:

5. Bayern Munich (Deutsche Telekom) – $283 million

4. Barcelona (Rakuten) – $324 million

3. Manchester United (TeamViewer) – $325 million

2. Tottenham Hotspur (AIA) – $400 million

1. Real Madrid (Emirates) – $413 million

Featured Image Credit: Getty

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