Spotify CEO confirms ‘creative’ use of shirt sponsor on Barcelona 2022/23 kit

Spotify CEO, Alex Nordstrom, has confirmed that Barcelona will be promoting music artists on their 22/23 kit as part of their new sponsorship deal.

Barcelona signed a huge sponsorship agreement with the music streaming giants in April.

It is a landmark agreement, with the deal worth over £235 million to the Spanish giants. Barcelona will also rename their famous home stadium to ‘Spotify Camp Nou‘ from next season.

The new sponsorship contract means that Spotify are the new principal partner of Barcelona. As part of the agreement, the music giants will have their logo on Barca’s home, away and third kits. The new kits were unveiled last month – and they look incredible.

Are Barcelona restricted to using only the Spotify logo on their 22/23 kit?

The answer to that question, until now, appeared to be uncertain.

When the kit was released, however, fans brought up an intriguing statement that Spotify made when they agreed to their new sponsorship deal with Barcelona.

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They said: “Within the framework of the alliance, both entities will work together to create new opportunities to turn the shirt into a space that can pay tribute to different artists from around the world.”

In effect, this would turn each Barcelona kit for 2022/23 into a ‘billboard’ for Spotify. Atletico Madrid did something similar between 2003 and 2005 during their shirt sponsorship agreement with Columbia Pictures. They would regularly change the sponsor on their shirt to promote the newest films.

The presence of the gold Spotify logo on the shirt of each of Barca’s kit reveals appeared to suggest that any ‘billboard’ plans were off the table. However, Spotify’s CEO has given fans a positive update.

Spotify CEO confirms Barcelona ‘billboard’ plans

Speaking to Spanish outlet Mundo Deportivo (quotes via Footy Headlines), Alex Nordstrom set out Spotify’s plans for displaying their products, or popular artists, on Barcelona products. However, he did not confirm whether it would be just on the main kits or the training gear.

He explained: “One of the keys to this agreement is that it wasn’t just to put the Spotify logo on the shirt.

“One of the priorities was to do creative things with everything in the Espai Barca, and also on the shirt. We want it to be a platform to promote artists. We have not yet discussed if it will be only on shirts or on training jerseys.”

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There we have it, then. Barcelona could be walking out with the likes of Dua Lipa, Ed Sheeran, The Weeknd, or [insert artist/band name here] plastered on their shirts next season.

Featured Image Credit: Getty