FIFA surprised by “unprecedented” ticket sales for the Women’s World Cup 2023

FIFA reveal there’s been an “unprecedented” demand for Women’s World Cup 2023 tickets and thus promises that another sale phase is coming soon. 

In October, the FIFA Women’s World Cup 2023 draw took place in Auckland, New Zealand.

The event saw the UEFA Women’s EURO 2022 winning team, England being sorted into Group D, alongside Denmark and The People’s Republic of China (PRC).

Whoever is victorious in the Group B Play-offs will also be added to Group D at a later stage.

Swiftly following the group draw, the first batch of tickets for next summer’s tournament then went on sale. 

At the time of writing, the first sale phase has seen fans from 100 countries snapping up match passes. 


The majority of these purchases have reportedly come from co-host countries Australia and New Zealand. However, the US, England and China have also apparently scooped up a big bulk of these passes. 

FIFA are surprised at how many match tickets have already been sold

But, according to ABC, FIFA is surprised by the demand for these Women’s World Cup tickets. 

“The demand for passes for many matches at next year’s FIFA Women’s World Cup has been unprecedented,” reportedly says a FIFA spokesperson. 


“This only highlights the growth and popularity of the women’s game as we strive for the biggest and best FIFA WWC in history,” the spokesperson continued. 

The FIFA women's World Cup group stages have already shifted a huge amount of tickets, which FIFA is surprised about
Image credit: FIFA

This statement follows the news that more tickets to the 2023 event have been sold in the past month than what was sold in the first four months of the 2019 Women’s World Cup.

But still, FIFA’s reaction is somewhat surprising. The football governing body has regularly described the forthcoming tournament as the “biggest” Women’s World Cup yet.


So, should FIFA really be so shocked that passes have been flying out?

More tickets for the tournament will be available soon, says FIFA

Right now, a fair few of the forthcoming games appear to be “sold out” via the FIFA website.

However, the governing body has confirmed that this phrasing only refers to the limited allocation of passes in that particular phase.

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Apparently, more tickets for the tournament will be available in the “Last Minute Sales Phase”. 

These last-minute tickets form part of the “100 Days To Go” milestone. They are reportedly due to be released on April 11 2023.

So, if you missed out on Lionesses or Matilda match tickets, you’ll be given another go to grab yours.


What impact will the World Cup have on co-hosts Australia and New Zealand?

According to RNZ, Women’s World Cup 2023 chief executive David Beeche said, “We’ve had a pre-sales period which has blown away all our expectations in terms of early demand.

“With the early work we did going back two or three years ago was that this tournament would attract 25,000 international visitors, generating an economic impact of $200 million,” he continued. “I think we’re going to blow those out of the water,”

Touching on the impact that the Women’s World Cup could have on women living in co-host nations Australia and New Zealand, Football South’s chief executive Dougal McGowan says, “We’ve seen it with the Women’s Rugby World Cup about how it lifts people up, how it makes people feel good.


“But it also gives aspirational pathways for our young women to be the best that they possibly can in whatever they want to be and do,” he continued.

When does the tournament start?

The FIFA Women’s World Cup 2023 kicks off in Australia and New Zealand on July 20 2023. 

The opening match of the tournament will see New Zealand play Norway at Eden Park. On the same day, Australia will come up against The Republic of Ireland at Sydney’s Football Stadium.


Sarina Wiegman’s England will play their first match on 22 July 2023.

They will face whoever is victorious in the Group B play-off – whether that be Senegal, Haiti or Chile.

Be sure to keep your eyes glued to SPORF for more Women’s World Cup 2023 coverage.

Featured image credit: FIFA