Since its launch, the product has generated enormous revenue, with stock flying off the shelves at an incredible rate.
However, despite regular deliveries, the supermarkets can’t keep up with the demand.
Kids are camping out overnight to get their hands on the drink before they get to school, which is causing an enormous ripple effect.
Their reach and global fame have far exceeded most entertainers who come through the traditional route.
Consequently, they have enormous influence and can therefore generate a massive buzz resulting in huge sales.
But while fans in America can purchase Prime with ease, it’s a little bit more difficult in the UK.
ASDA is the only store in the UK selling all the flavours, including Lemon Lime, Tropical Punch, Ice Pop and Blue Raspberry.
ASDA set a limit on KSI and Logan Paul sports drink, Prime
With so many teens bulk buying, the supermarket giants have set customers a purchase limit of just three bottles.
The MEN’s Manchester Family paid a visit to Asda Horwich Superstore, at Middlebrook Retail Park in Bolton twice this weekend.
However, upon arrival, they discovered that there was no Prime left.
The case is the same at other stores across the Greater Manchester area, where families have reportedly queued from 5 AM to try out the new sports beverage.
Featured Image Credit: Prime